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家电市场硝烟已起 美的、京东、苏宁、国美拼抢

2019年3月7日 10:54来源:

  JIADIANXINGYEZUIXINDONGTAI:YI、GUOCHANPINPAIJIXUCHENGWANG;ER、JIADIANCHANGSHANGZHUAZHUZHINENGJIAJUJIHUI;SAN、KONGDIAOYEYINGZHANZUIHUAISHIDAI;SI、QUDAOSHANGZHANKAIJIZHAN;WU、YOUNEIERWAIJIANXINDONGNENG;LIU、CONGCHANPINCHUANGXINDAOSILUCHUANGXIN;QI、CAIDIANSHICHANGXIYOUCANBAN;BA、XIANSHIJISHUZHENGBINGFENDUOLU。

  SHIJIANBUDENGREN、SHICHANGGENGBUDENGREN。ZAIQIAORANDAOLAIDE2019NIANJIADIANWANGJISHICHANGMIANQIAN,SHIGUANXINGDEWAIBUQUDONGHUA,HAISHIQUANXINDENEIZAIQUDONGLI?BUTONGDEJIADIANQIYEHESHANGJIAMEN,ZHENGZAIJICHULEBUTONGDEDAAN。

  JINGUAN2018NIANZHONGGUOJIADIANSHICHANGZAOYUYILUNJINGXINDONGPODE“GAOKAIDIZOU”,DANZHENGTIGUIMORENGSHIXIANWENBUZENGZHANG,YOUQISHIZHONGGUOBENTUJIADIANPINPAIYICHUANTONGDAJIADIANWEIJICHU,XIWANJIDENGXINXINGJIADIANPINLEIWEIFUZHIDAOLINGHANG ,FENEXUNSUKUOZHANG,BIAOXIANCHULEWANGSHENGDESHENGMINGLI。RANER,ZHONGDUANXUQIUDEDIMIYALIRENGRANBUXIAO,CHANYEJINGZHENGRIQUBAIREHUA,MIANDUI2019NIANZHENGZAIYINBAODEWANGJISHICHANG,BUGUANSHIZHIZAOQIYEHAISHIQUDAOSHANGJIA,DOUMINGQUELEYIDIAN:FEIPINQIANGWUYIDESHICHANG。

  BENZHOUREDIANPINCHU,GUANJIANSHIQIYEDONGZUOPINPIN:WULUNSHIMEIDE、HAIER、MEILING、AOKESI,HAISHIHAIXIN、TCL、AOMA、YANGZI、MEIBODENGQIYE,HAISHIJINGDONG、SUNING、GUOMEIDENGLINGSHOUQUDAOSHANG,DOUZAISHANGYAN“PINMINGSHICHANG”:FABUXINPIN、XUANBUXINYINGXIAOJIHUA、FAQIJIAGEDAZHANDENGDENG,SHIJISHANGDOUZHIXIANGLEJIADIANCHANGSHANGYIJINGGANYUZHIMIANSHICHANGBIANHUAHEJINGZHENGYALI,BINGQIEZAITANXUNSHIHEZIJIDEDAOLU。

  RUGUOZAIJIASHANG5GSHANGYEHUADEJIASUTUIJIN,WEIZHINENGJIAJUTIGONGDEXIANGXIANGKONGJIAN,JIANGWEISHICHANGZENGJIALEBUXIAODEBIANSHU。ZHEIYERANGCHANGSHANGDUIXINGYEWEILAI3、5NIANDEFAZHANBIANGE,YONGYOUGENGDUODEQIDAIHEXIANGXIANG。DANGRAN,SUOYOUJIADIANCHANGSHANGJIEXIALAIBIXUYAO“HAOHAOHUOXIAQU”,CAINENGCANYU5GSHANGZHAN!

  JIADIANSHICHANGGUIMOPO8QIANYI:GUOCHANPINPAIJIXUCHENGWANG

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  5GSHIDAIZHENGDAOLAI:JIADIANCHANGSHANGZHUAZHUZHINENGJIAJUJIHUI

  SHIJIEZUIDAGUIMOYIDONGTONGXINZHANXIAOHUI——2019BASAILUONEISHIJIEYIDONGTONGXINDAHUI(MWC2019)ZHENGSHIKAIMU。CHULEDUIXINYIDAITONGXINBIAOZHUN“5G”JIZHANDEJILIEJINGZHENG,XINYIDAI5G、ZHEDIEPINGSHOUJICHENGWEIZUIDALIANGDIAN,ZHONGGUOSHOUJICHANGSHANGHUAWEI、XIAOMI、ZHONGXING、OPPODENGJUNFABULEQISHOUKUAN5GSHOUJI,LIANXIANGYEBIAOSHIXIABANNIANJIANGFA5GSHOUJI,5GDEPCYEZHENGZAIJIJITUIJIN。

  5GSHANGYEHUADEKUAISULUODIBIAOMING,QIYIRANSHIDASHISUOQU、WEILAIYILAI。SUIRANDANGQIAN5GYINGYONGRENGZAIMOSUOJIEDUAN,DANWUYONGZHIYIDESHI,QIJIANGCHENGWEIZHIHUIJIATINGYUWAIJIEZHINENGZHONGDUANGAOXIAOGOUTONGDEZHONGYAOQIAOLIANG。ZAI5GSHANGYEHUAZHENZHENGYINBAOZHIQIAN,HUAWEI、XIAOMI、YAMAXUN、GUGE、ALIDENGSHOUJIQIYEHEHULIANWANGQIYEYIJINGZAIJIAKUAIZHINENGJIAJUDEBUJU。DUIHAIER、MEIDE、JINGDONG、SUNINGDENGJIADIANCHANGSHANGERYAN,5GZHENGSHIYIGEBIANDAOCHAOCHEDEHAOSHIHOU,CONGDANYIDEYINGJIANZHINENGHUAZHUANERCHENGWEISHENGTAITIXIDEJICHENGHELUODI,YEJIANGWEIZHUANXINGFUWUSHANGTIGONGKENENG。

  MEIDE、HAIER、AOKESIQISHANGZHEN:KONGDIAOYEYINGZHANZUIHUAISHIDAI

  ZISHANGZHOUKAISHI,MEIDEKONGDIAO“HUOSANYUE”ZHENGWANG,HAIER“PINZHIJIE”RANSHAOQUANGUO,AOKESI“WANRENKONGXIANGQIANG”、HAIXINKONGDIAO“KAIMENDAJI”,KONGDIAOSHICHANGYIKAIPANJIUYIJINGKAISHILEJIAGEDAZHAN。ZHIDEYITI,DANGSHUAOKESIJIANG“HULIANWANGZHIMAIKONGDIAO”TUICHENGXINGYERECI。CONGYUANLAIDEWANGPIMOSHI,DAORUJINDEHULIANWANGZHIXIAO,AOKESIDEMUBIAOSHIMEIYOUZHONGJIANSHANGZHUANCHAJIA,RANGLIJIZHONGDUANHEYONGHU,TISHENGQIYEJINGZHENGLI。

  KONGDIAOSHICHANGDEDANGAOYIXIANGBUHAOQIANGDUO,ERJIAGEZHANCONGLAISHILVSHIBUSHUANGDEJINGZHENGSHOUDUAN,JINNIANXIANRANYEBULIWAI。JIBIANSHIXINSHARUSHICHANGDESUNINGJIWUKONGDIAO,YEXUANZELEDIJIAJINGZHENGDETAOLU,HAIHAOXIANGSHILISUODANGRANDE。JINRU3YUE,KEYISHUOKONGDIAODEJIAGEZHANYEZHUJIANJINRUGAOCHAO,SHICHANGDAODIMAIBUMAIZHANG,HAIXUYAOSHIJIANLAIRENZHENG。DANNENGGOUQUEDINGDESHI,JIAGEZHANZHINENGSHIQIYEZHENGQIANGSHICHANGDEFUZHUCELVE,ZHENZHENGTISHENGJINGZHENGLIHAIYAOKANCHANPIN、FUWU、PINPAIDENGZONGHESHILI,ZHEISHIKONGDIAOQIYEBIXUJINJIDE。

  JINGDONGQIANYIDAN、SUNINGZHANKONGDIAO、GUOMEIJUFENG:QUDAOSHANGJIZHAN

  JINGDONGJIADIANXUANBUYIWANCHENGYUMEIDE、AOKESI、HAIER、GELI、FEILIPU、TCL、HAIXIN、KANGJIA、CHUANGWEI、LAOBANDENGSHIDAJIADIANPINPAI2019NIANDUGSKA(QUANQIUZHANLVEZHONGYAOKEHU)XILIEQIANYUE,ZONGGUIMODA1300YIYUAN。SUNINGJIE2019KONGDIAOXINGYEFAZHANFENGHUIXUANBU,JINGFEIGONGCHENGMAIRU2.0SHIDAIBINGQIDONGKONGDIAOXIAXIANG200YIGONGLVE。GUOMEISUIHOUQIDONG“HEISEXINGQIWU”JUFENGJIHUAYINGXIAOHUODONG,BINGTUICHUSHEJIAODIANSHANGLINGYUDEXINCHANPIN——GUOMEIMEIDIAN。MIANDUIJINGZHENGBAIREHUADEJIADIANSHICHANG,LINGSHOUSHANGMENSIHAOBUGANXIEDAI。

  SHICHANGBUHAOGAN,JIAOLVDEBUZHIJIADIANZHIZAOQIYE,JIADIANLINGSHOUSHANGTONGYANGRUCI。YINWEIGENGZHIJIEMIANDUIXIAOFEIZHEHEZHONGDUANDEYUANYIN,DUONIANLAIGEDAJIADIANQUDAOSHANGZHIJIANDEJINGZHENGHUOYAOWEIGENGZU,CONGGUOMEISUNINGZHENGBADAOJINGDONGYIZHIDUXIUZAIDAOXINLINGSHOU、WUJIELINGSHOUQIANGJING。BUGUO,YINWEIXIAOFEIXUQIUDEBIANHUA,JINGZHENGDEHEXINHENEIRONGYEZAIBUDUANBIANHUA,CHULEJIAGEZHI,CHANPIN、PINLEI、PINPAI、FUWU、TIYANDENGYEZHANJUYUELAIYUEZHONGYAODEDIWEI。RUHEZONGHEGEFANGMIANYINSU,ZHUAZHUXIAOFEIZHEDEXIN,RENGRANSHILINGSHOUSHANGMENXUYAOBUDUANTANSUODEKETI。

  MEIDEJITUAN66YIHUIGOUGUFEN:YOUNEIERWAIJIANXINDONGNENG

  MEIDEJITUANFABUGONGGAOCHENG,JIANGYIBUCHAOGUO55YUANDEJIAGEHUIGOU6000WANDAO1.2YIGU,ANSHANGXIANJISUANYUEZHANGONGSIZONGGUBENDE1.82%,DONGYONGZIJINBUCHAOGUO66YIYUAN,HUIGOUGUFENDESHISHIQIXIANBUCHAOGUO12GEYUE。YUCIQIANDINGGEWANCHENG40YIHUIGOUBINGZHUGUFENBUTONG,CICIZAICHUANGAGUHUIGOUJILUDEHUIGOUJIHUA,JIANGYONGYUGUQUANJILIHEYUANGONGCHIGU。

  DUONIANLAIMEIDEJITUANSHENAN“JIDANCONGNEIBUDAPOJIWEIZHONGSHENG”DAOLI,DUOCIZAIZUZHIJIAGOUHEGUANLICHUANGXINSHANG“DONGDAOZI”。ZHEICIDASHOUBIHUIGOU,DUIWAIZHANGXIANXINXINHEYONGQI、DUINEIZENGJIAYUANGONGDOUZHI。DANGWAIJIEZHIYIMEIDEJITUANYINGSHOUZENGSUFANGHUANSHI,MEIDEKAISHIJIHUONEISHENGXINGZENGZHANGLI:CIQIANYIJINGLIANXUHEBINGSHENGHUODIANQIHEHUANJINGDIANQI,WEIZHENGKAOHEQINGJIEDIANQI,JIANGSHIGESHIYEBUJIANSHAOZHIBAGE。CICIGUQUANJILIJIHUA,RENGRANSHIXUANZECONGNEIBUQUDONGYINGDUIWAIBUBIANHUA,YERANGYONGHUKANDAOYIGEYONGYUANZAIBIANHUAZHONGDEMEIDEJITUAN。

  ZHANGHONGZHAOYONGGONGKAIQIEBINGXIANG:CONGCHANPINCHUANGXINDAOSILUCHUANGXIN

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  SHUOSHIYINGXIAOXUETOUYEHAO,SHUOSHICHUANGXINBIANGEYEHAO,HUOZHESHIZHENZHENGJIANGBINGXIANGCHANYEQIEHUANDAOLEYIGEXINDESHIDAIYEHAO,ZUOWEIQIYEFUZERENDEZHAOYONGZHIBOQIEBINGXIANG,CHEDIJIANGYIXIANGDIDIAODEBOSHIHOULAOZONGTUIDAOLEZUIQIANMIAN,JIANGZHANGHONGMEILINGYIZAIBIANGECHUANGXINDEJUEXINTUIXIANGQIANTAI。ERZHAOYONGYECHENGWEIZHANGHONGCHANPINHEPINPAIDEDAIYANREN,QIYEFAYANREN。YUQISHUOMEILINGDEQUANMIANBOXINPINKAICHUANGLEYIGESHIDAI,WOMENYEBIXUGUANZHUDAO:QIYELAOZONGCONGMUHOUDAOTAIQIAN,YESHIJIADIANQIYECHUANGXINYINGDUIBIANGEDEXINSILU。

  PINGGUOYAOTUIQUANXINDIANSHICHANPIN:CAIDIANSHICHANGXIYOUCANBAN

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  PINGGUOGONGSIJUTIYAOTUICHUDESHISHENME,MUQIANSHANGBUQINGCHU。DANRUGUOZHENSHIYIZHONGHUASHIDAIDEDIANSHIGUANKANTIYAN,WUYIDUICAIDIANYEYINGXIANGZUIDA。YIPINGGUOPINPAIHAOZHAOLI,YIDANRUJUCAIDIANYE,JUEDUIHUIJIBUSHAOPINPAIYOUQISHIGAODUANPINPAIDAILAIYALI。DANCONGLINGYIGECENGMIANSHUO,JISHUHECHANPINBUDUANDIEDAI、DANSHICHANGQUECHICHIWUFAPOJUDECAIDIANXINGYE,QUESHIXUYAOYITIAO“NIANYU”。CONGHUAWEIDIANSHIDEZAODONGDAOPINGGUODIANSHIXINPINLEIDECHUANWEN,ZUIZHONGNENGFOUCHENGWEINEITIAONIANYU?SHIJIANJICHUDAAN。

  ZHEDIEPINGSHOUJIMIJIFABU:XIANSHIJISHUZHENGBINGFENDUOLU

  CONGSANXINGQIANGXIANFABUKEZHEDIEPINGSHOUJI,XIAOMIYEZAIWEIBOFANGCHUZIJIKEZHEDIESHOUJIDEXIAOXI。SUIHOU,HUAWEIZHENGSHITUICHU5GKEZHEDIESHOUJIMateX,DINGJIAJIN1.75WAN,YINFASHUAPING。JINJIEZHE,TCLGONGBUZHEDIEPINGSHOUJIFANGAN,BIAOSHIJIANGYU2020NIANJINRUSHICHANG。CIHOUJINGDONGFANG、WEIXINNUO、SHENTIANMA、TCLJITUANDENGGUOCHANMIANBANSHANGDEGUJIAJITIPIAOHONG,WEIHUAWEIKEZHEDIESHOUJITIGONGAMOLEDMIANBANDEJINGDONGFANGDANGTIANZHANGTING。

  JINNIANXIANRANSHIKEZHEDIEPINGSHOUJIYUANNIAN,YEBEISHIWEIGUOCHANROUXINGSHOUJIPINGGUIMOHUALIANGCHANDEYUANNIAN。BUGUANSHIJINNIANLAIGEDIJIJITOUCHANDEROUXINGAMOLEDPINGXIANGMU,HAISHIZIBENSHICHANGDEREQINGFANXIANG,KEYIKANDAOAMOLEDPINGFENGTOUZHENGSHENG。BUGUO,RENHECHANYEDECHENGSHUDOUXUYAOYIGEGUOCHENG,ROUXINGAMOLEDPINGZAIZONGHELIANGPINLVSHANGRENGRANXUYAODAMO。BUGUOOLED、KEZHEDIE、8K、JIGUANG,XIANSHIJISHUHEMIANBANDESHENGJI,BUJINYERANGSHICHANGDUOLEJIFENQIDAI。

作者:  
编辑:王东旭

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